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Symantec confident users will see beyond Norton 360 price tag
Posted by: Tweaker
Date added: 21:06, 26th February 2007 GMT
Source: Computer World
Security software to compete with Microsoft's cheaper Windows Live OneCare
As Symantec Corp. launched its new Norton 360 consumer security suite today, the company acknowledged that some users may be put off by the price, which is nearly double the list price of Microsoft Corp.'s Windows Live OneCare.
"There will definitely be some price sensitivity" on the part of users, said Mark Kanok, 360's product marketing manager. "But the breadth and execution of Norton 360's functionality is greater [than OneCare's">. And I don't think anyone should undersell the intelligence of users."
Norton 360, which includes a firewall, antivirus and antispyware scanning software, rootkit detection, antiphishing protection, online and local backup and restore, and computer diagnostics tools, goes on sale today for $79.99 for a one-year subscription. Like Microsoft's OneCare, which lists for $49.95, it can be installed on up to three PCs.
The Symantec suite has been touted by the Cupertino, Calif.-based company as both its next-generation consumer security product and a competitor to OneCare, which Microsoft launched in 2006 to much fanfare, primarily because of its price and three-PC license.
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