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Nvidia aims at Intel with integrated graphics chip
Posted by: Tweaker
Date added: 09:09, 24th September 2007 GMT
Source: C/Net News
Nvidia is rolling out a graphics microchip that will be embedded in the main collection of components that make up a personal computer, as the company goes toe to toe with Intel in the integrated graphics chip market.
Nvidia is expected to say on Tuesday that its new GeForce chips for desktop PCs give the performance of an entry-level separate graphics processor unit, as compared to traditional integrated graphics chips such as those made by Intel.
Given the proliferation of graphically rich computer programs, Nvidia, Intel, Advanced Micro Devices and others aim to provide better graphics performance. Intel, the world's biggest chipmaker, has already upgraded its integrated graphics offering, the G35, aimed at mainstream PCs.
Santa Clara, Calif.-based Nvidia said its GeForce 7150, 7100 and 7050 chips will support the Intel desktop PC processor range, such as Core 2, Pentium and Celeron, as well as new Intel processors due to launch on November 12, code-named Penryn. The Nvidia chips are aimed at desktops priced at $400 to $600.
With graphics-intensive programs such as Google Earth from Google, three-dimensional graphics now built into Apple's iTunes, and increasingly graphics-heavy programs like Adobe Acrobat, both PC makers and chip makers are racing to offer good graphics at cheaper prices.
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