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New E-mail Laws May Catch Marketers Off-Guard
Posted by: Tweaker
Date added: 19:25, 30th June 2005 GMT
Source: ClickZ Network
Last July, both Michigan and Utah passed laws that are essentially "Do Not Spam" lists for children, designed to protect them from adult content (schools can register entire domains). Not surprisingly, mass mailers are surprised by and unaware of the laws - which go live in July - and have done nothing to prepare themselves for the changes. To prevent spammers from harvesting the lists, both states have made using the list "improperly" a felony.
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